/* Layout: світла сторінка «папір», ритм смуг як у каруселях — папір → графіт → папір → графіт → червоний. Один задум на весь лендінг, без зайвих прикрас. */
:root{
  --page:#efefec; --card:#ffffff; --card-2:#f5f5f2;
  --ink:#111312; --ink-65:#6b6d6c; --ink-40:#a1a2a2; --line:#dededb;
  --accent:#e2361f; --accent-bright:#ff5a43;
  --g3:#121413; --g1:#1d201f; --g0:#262a28; --paper:#eef0ef; --paper-65:#a0a2a1;
  --f:"Onest", "Helvetica Neue", Arial, system-ui, sans-serif;
  --wrap:1200px; --r:22px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--page);color:var(--ink);font:400 17px/1.55 var(--f);-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--page)}
a{color:inherit}
img{max-width:100%;display:block}
h1,h2,h3{margin:0;font-weight:800;letter-spacing:-.03em;text-wrap:balance}
p{margin:0}
.wrap{max-width:calc(var(--wrap) + 2*120px);margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
@media (min-width:900px){.wrap{padding-left:max(48px,env(safe-area-inset-left,0px));padding-right:max(48px,env(safe-area-inset-right,0px))}}
@media (min-width:1300px){.wrap{padding-left:120px;padding-right:120px}}
.band{padding-block:96px}
.band--dark{background:var(--g3);color:var(--paper)}
.band--soft{background:var(--card-2)}
.h2{font-size:clamp(34px,4.4vw,52px);line-height:1.05}
.lead{font-size:20px;color:var(--ink-65);max-width:60ch}
.band--dark .lead{color:var(--paper-65)}
.stack{display:flex;flex-direction:column;gap:40px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;padding:16px 26px;border-radius:999px;font:600 17px/1.2 var(--f);text-decoration:none;border:0;cursor:pointer;transition:transform .15s ease, background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn:focus-visible,.nav a:focus-visible,.link:focus-visible{outline:3px solid var(--accent-bright);outline-offset:3px}
.btn--red{background:var(--accent);color:#fff}
.btn--red:hover{background:#c82d18}
.btn--dark{background:var(--ink);color:var(--paper)}
.btn--light{background:var(--paper);color:var(--ink)}
.btn--ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn--white{background:#fff;color:var(--ink)}
.link{color:var(--accent);font-weight:600;font-size:16px;text-decoration:none}
.band--dark .link{color:var(--accent-bright)}

/* header */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--page) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top > .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:75px}
.who{display:flex;align-items:center;gap:12px;font-weight:700;font-size:20px;text-decoration:none;white-space:nowrap}
.who img{width:44px;height:44px;border-radius:50%}
.nav{display:flex;gap:28px;font-weight:500;font-size:16px}
.nav a{text-decoration:none;color:var(--ink);white-space:nowrap}
.nav a:hover{color:var(--accent)}
.top .btn{padding:13px 24px}
.top__act{display:flex;align-items:center;gap:10px}
.burger{display:none;width:48px;height:48px;border-radius:50%;border:0;background:var(--ink);cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px;padding:0}
.burger span{display:block;width:20px;height:2px;border-radius:1px;background:var(--paper);transition:transform .2s ease,opacity .2s ease}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.burger:focus-visible{outline:3px solid var(--accent-bright);outline-offset:3px}
.mnav{border-top:1px solid var(--line);background:var(--page);max-height:calc(100dvh - 75px);overflow-y:auto}
.mnav .wrap{display:flex;flex-direction:column;height:auto;padding-block:12px 28px}
.mnav a:not(.btn){text-decoration:none;font-weight:700;font-size:26px;letter-spacing:-.02em;padding-block:12px;border-bottom:1px solid var(--line)}
.mnav .btn{margin-top:24px;align-self:flex-start}
@media (max-width:1100px){.nav{display:none}.burger{display:flex}}
@media (min-width:1101px){.mnav{display:none!important}}
@media (max-width:520px){.top__contacts{display:none}}
@media (max-width:420px){.who span{display:none}}

/* hero */
.hero{padding-block:72px 64px}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1fr) 420px;gap:48px;align-items:center}
.hero h1{font-size:clamp(40px,5.6vw,64px);line-height:1.02}
.hero .lead{font-size:22px;margin-top:20px}
.hero .btn{margin-top:36px}
.typer{background:var(--g3);color:var(--paper);border-radius:24px;padding:32px;min-height:328px;display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.typer__line{font-weight:800;font-size:56px;line-height:1.05;letter-spacing:-.03em;color:var(--accent-bright);min-height:3.15em;word-break:break-word}
.typer__caret{display:inline-block;width:3px;height:.9em;margin-left:4px;background:var(--accent-bright);vertical-align:-.08em;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.typer__dots{display:flex;gap:6px}
.typer__dots i{height:4px;width:10px;border-radius:2px;background:var(--g1);transition:width .35s ease,background .35s ease}
.typer__dots i.on{width:28px;background:var(--accent-bright)}
.badge{display:inline-flex;align-items:center;gap:10px;padding:10px 16px;border-radius:999px;background:var(--g1);font:600 14px/1.3 var(--f);align-self:flex-start}
.badge::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--accent-bright);flex:none}
@media (max-width:900px){
  .hero .wrap{grid-template-columns:1fr}
  .typer{min-height:0}
  .typer__line{font-size:44px}
}

/* about */
.about .wrap{display:grid;grid-template-columns:minmax(0,500px) minmax(0,1fr);gap:64px;align-items:start}
.about__photo{border-radius:24px;overflow:hidden;aspect-ratio:500/520;max-width:100%}
.about__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.about__text{display:flex;flex-direction:column;gap:18px;font-size:18px;min-width:0}
.about__text p{max-width:62ch}
.quote{background:var(--card);border-radius:var(--r);padding:24px 28px;font-weight:700;font-size:22px;line-height:1.35;letter-spacing:-.01em}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{padding:9px 16px;border-radius:999px;background:var(--card);font:600 14px/1.3 var(--f)}
.notfor{display:flex;align-items:center;gap:12px;font-weight:600;font-size:16px}
.notfor b{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--ink);color:var(--paper);font-size:14px;flex:none}
@media (max-width:900px){.about .wrap{grid-template-columns:1fr;gap:36px}}

/* approach */
.panel{background:var(--card);border-radius:28px;padding:56px;display:flex;flex-direction:column;gap:20px}
.panel p{font-size:20px;max-width:56ch}
.steps3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:20px}
.step{background:var(--card-2);border-radius:var(--r);padding:32px;display:flex;flex-direction:column;gap:10px}
.step__n{width:44px;height:44px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;font-weight:700;font-size:18px;margin-bottom:14px}
.step h3{font-size:22px;letter-spacing:-.01em;line-height:1.25}
.step p{font-size:17px;color:var(--ink-65)}
.step--red{background:var(--accent);color:#fff}
.step--red .step__n{background:#fff;color:var(--accent)}
.step--red p{color:rgba(255,255,255,.85)}
@media (max-width:900px){.panel{padding:32px 24px}.steps3{grid-template-columns:1fr}}

/* requests */
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.req{background:var(--g1);border-radius:var(--r);padding:36px;display:flex;flex-direction:column;gap:14px}
.req h3{font-size:26px;font-weight:700;letter-spacing:-.01em;line-height:1.2}
.req p{color:var(--paper-65)}
@media (max-width:760px){.grid2{grid-template-columns:1fr}.req{padding:28px 24px}}

/* before → after */
.rows{background:var(--card);border-radius:var(--r);padding:8px 32px}
.row{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr) minmax(0,1.4fr);gap:24px;align-items:center;padding-block:22px;border-bottom:1px solid var(--line)}
.row:last-child{border-bottom:0}
.row__name{font-weight:600;font-size:19px}
.row__ba{display:flex;align-items:baseline;gap:10px;font-size:16px;color:var(--ink-40);white-space:nowrap;flex-wrap:wrap}
.row__ba b{font-weight:800;font-size:19px;color:var(--accent)}
.scale{height:8px;border-radius:4px;background:repeating-linear-gradient(90deg,var(--line) 0 3px,transparent 3px 8px)}
.scale i{display:block;height:100%;border-radius:4px;background:var(--accent);min-width:8px}
@media (max-width:760px){.rows{padding:4px 20px}.row{grid-template-columns:1fr;gap:10px}}

/* formats */
.free{background:var(--g3);color:var(--paper);border-radius:var(--r);padding:36px 40px;display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap}
.free h3{font-size:34px;line-height:1.1}
.free p{color:var(--paper-65);font-size:18px;margin-top:10px}
.free__price{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.free__price strong{font-size:28px;font-weight:800;color:var(--accent-bright);letter-spacing:-.02em}
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.fmt{background:var(--card);border-radius:var(--r);padding:32px;display:flex;flex-direction:column;gap:14px}
.fmt h3{font-size:24px;font-weight:700;letter-spacing:-.01em;line-height:1.2}
.fmt p{font-size:16px;color:var(--ink-65);flex:1}
.fmt__foot{display:flex;justify-content:space-between;align-items:baseline;gap:12px;border-top:1px solid var(--line);padding-top:16px;flex-wrap:wrap}
.fmt__foot strong{font-size:20px;font-weight:800}
.fmt__foot a{font-size:15px}
@media (max-width:1000px){.grid3{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.grid3{grid-template-columns:1fr}.free{padding:28px 24px}}

/* start */
.grid4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.how{background:var(--card);border-radius:var(--r);padding:28px;display:flex;flex-direction:column;gap:12px}
.how__ic{width:52px;height:52px;border-radius:50%;background:var(--g3);display:grid;place-items:center;margin-bottom:24px}
.how__ic svg{width:24px;height:24px;stroke:var(--paper);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.how h3{font-size:22px;font-weight:700;letter-spacing:-.01em;line-height:1.25}
.how p{color:var(--ink-65)}
.head-row{display:flex;flex-direction:column;gap:16px;align-items:flex-start}
.head-row .btn{margin-top:8px}
@media (max-width:1000px){.grid4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.grid4{grid-template-columns:1fr}}

/* cases */
.case{background:var(--g1);border-radius:var(--r);padding:36px;display:flex;flex-direction:column;gap:18px}
.case--wide{grid-column:1/-1}
.case h3{font-size:28px;line-height:1.15}
.metric{display:flex;align-items:center;gap:16px;flex-wrap:wrap;padding:8px 0}
.metric span{font-weight:700;font-size:28px;letter-spacing:-.02em}
.metric s{font-weight:700;font-size:28px;text-decoration-thickness:2px}
.metric em{font-style:normal;font-weight:700;font-size:24px;color:var(--paper-65)}
.metric strong{font-weight:800;font-size:40px;letter-spacing:-.03em;color:var(--accent-bright);line-height:1}
.case p{color:var(--paper-65);max-width:72ch}
.case--empty{background:transparent;border:1.5px dashed rgba(238,240,239,.22);min-height:220px}
.case--empty h3{color:rgba(238,240,239,.5)}
.case--empty p{color:rgba(238,240,239,.38)}
@media (max-width:760px){.case{padding:28px 24px}.case h3{font-size:24px}.metric strong{font-size:34px}.metric span,.metric s{font-size:22px}}

/* blog */
.blog-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.post{background:var(--card);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column}
.post__cover{aspect-ratio:389/240;background:var(--card-2);display:grid;place-items:center;color:var(--ink-40);font-weight:600;font-size:15px}
.post__body{padding:24px 28px 28px;display:flex;flex-direction:column;gap:10px}
.post h3{font-size:22px;font-weight:700;letter-spacing:-.01em;line-height:1.25}
.post p{font-size:16px;color:var(--ink-65)}

/* final */
.final{padding-block:24px 96px}
.final__box{background:var(--accent);color:#fff;border-radius:28px;padding:64px;display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap}
.final h2{font-size:clamp(38px,5vw,60px);line-height:1.02}
.final p{margin-top:18px;font-size:19px;color:rgba(255,255,255,.85);max-width:44ch}
@media (max-width:640px){.final__box{padding:36px 24px}}

/* footer */
.foot{background:var(--g3);color:var(--paper);padding-block:72px}
.foot .wrap{display:flex;justify-content:space-between;gap:48px;flex-wrap:wrap}
.cols{display:grid;grid-template-columns:repeat(4,minmax(0,auto));gap:24px 56px}
.col{display:flex;flex-direction:column;gap:12px;min-width:0}
.col h4{margin:0 0 4px;font:400 16px/1.3 var(--f);color:var(--paper-65)}
.col a{text-decoration:none;font-weight:500;font-size:17px}
.col a:hover{color:var(--accent-bright)}
.soc a{display:flex;align-items:center;gap:10px}
.soc svg{width:22px;height:22px;stroke:currentColor;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.me{display:flex;flex-direction:column;gap:10px;max-width:330px}
.me__name{display:flex;align-items:center;gap:14px;font-weight:700;font-size:28px;letter-spacing:-.02em}
.me__name img{width:56px;height:56px;border-radius:50%}
.me p{color:var(--paper-65)}
.me .mail{font-weight:500;user-select:all}
@media (max-width:900px){.cols{grid-template-columns:repeat(2,minmax(0,1fr))}}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .typer__caret{animation:none}
  .btn{transition:none}
}

/* ---- багатосторінковість ---- */
.nav a[aria-current="page"]{color:var(--accent)}
.mnav a[aria-current="page"]{color:var(--accent)}
.page-hero{padding-block:64px 48px}
.page-hero h1{font-size:clamp(38px,5.2vw,64px);line-height:1.03;max-width:18ch}
.page-hero .lead{margin-top:20px}
.page-hero .actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:32px;align-items:center}
.price-tag{font-weight:800;font-size:28px;letter-spacing:-.02em;color:var(--accent)}
.sec{padding-block:0 88px}
.sec h2{font-size:clamp(28px,3.4vw,40px);line-height:1.1;margin-bottom:24px}
.ph{border:1.5px dashed var(--ink-40);border-radius:var(--r);padding:22px 24px;color:var(--ink-65);font-weight:600;font-size:16px;background:transparent}
.ph--tall{min-height:180px}
.band--dark .ph{border-color:rgba(238,240,239,.3);color:var(--paper-65)}
.facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.fact{background:var(--card);border-radius:var(--r);padding:24px 28px}
.fact dt{color:var(--ink-65);font-size:15px}
.fact dd{margin:6px 0 0;font-weight:700;font-size:20px}
@media (max-width:760px){.facts{grid-template-columns:1fr}}
.faq{display:flex;flex-direction:column;gap:10px}
.faq details{background:var(--card);border-radius:var(--r);padding:20px 24px}
.faq summary{cursor:pointer;font-weight:700;font-size:19px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:800;color:var(--accent)}
.faq details[open] summary::after{content:"−"}
.faq details p{margin-top:12px;color:var(--ink-65)}
.fmt h3 a{text-decoration:none}
.fmt h3 a:hover{color:var(--accent)}
.filters{display:flex;gap:8px;flex-wrap:wrap}
.filters button{font:600 15px/1 var(--f);padding:12px 18px;border-radius:999px;border:0;background:var(--g1);color:var(--paper);cursor:pointer}
.filters button[aria-pressed="true"]{background:var(--accent-bright);color:var(--g3)}
.filters button:focus-visible{outline:3px solid var(--accent-bright);outline-offset:3px}
.case h3 a{text-decoration:none}
.case h3 a:hover{color:var(--accent-bright)}
.prose{max-width:68ch;display:flex;flex-direction:column;gap:18px;font-size:18px}
.prose h2{font-size:28px;margin:18px 0 0}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:16px}
@media (max-width:760px){.two{grid-template-columns:1fr}}
.contact-list{display:flex;flex-direction:column;gap:12px;font-size:19px}
.contact-list a{display:flex;align-items:center;gap:12px;text-decoration:none;font-weight:600}
.contact-list svg{width:24px;height:24px;stroke:currentColor;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.timeline{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
@media (max-width:900px){.timeline{grid-template-columns:1fr}}